On page optimization: (Basic Level SEO optimization)
In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, Meta tags, keyword placement and keyword density.
Process Flow:
1. Analyses of Website’s all page contents & SEO Violation:
a) Type of website : In this step cover what type of website what are the target things.
b) Website navigation checking : Check whether all internal links and external links are present.
c) Violation Report: First SEO violation report is generated. If any violations found, it will be removed.
d) Key word analysis:
i) Obtained keywords from the client or stake holder then keyword analysis is not required.
ii) If keywords are not given by client/stake holder then keyword analysis is not required.
2. Website content change review document / report creation
a) Content optimization:
This step will find the duplicate content is their or any changes is required on content.
b) 301 and 401 redirects: Here we will find the redirect and broken links.
3. Meta tags Analysis
a) Meta tags Analysis & Implementation for all pages: Title, description, keywords will be added to all pages.
b) Header tags: Placing the H1, H2, H3 Tags
4. Analytics code
Registering website in Google analytics website & placing analytics code in website. Verify the website through Google analytics for tracking the website.
5. Webmaster tool code
Registering website in Google webmaster website & placing code in website. Verify the register website through Google webmaster for tracking the website information.
6. Search Engine Submissions
Search engine submission is how a webmaster submits a web site directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary because the major search engines like Google, Yahoo, and Bing use crawlers, bots, and spiders that eventually would find most web sites on the Internet all by themselves.
There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine.