A Beginner’s Guide to Social Media Strategy

some of the most common abbreviations in online marketing:

  1. SEO (search engine optimization)
  2. SMO (social media optimization)
  3. SMM (social media marketing)
  4. SEM (search engine marketing)

A-Beginners-Guide-to-Social-Media-StrategyWhere does this leave social media in terms of SEO? Let’s see the proof:

  1. Google stated in 2013 that its algorithm doesn’t pick up on social signals. I think that is still the case because Google says it doesn’t have the capacity to index all social media posts. This means Google does not index everything that is indexable.
  2. We do know that profile and page URLs are frequently showing up on the top of the first page of Google, so having social profiles and choosing the right profile and page names are important for SEO.
  3. The video from 2010 was based on insights from Google and Bing. Bing has not issued a public announcement that discredits their statement that social media impacts rankings on Bing. The company stated it takes “into consideration how often a link has been tweeted or retweeted, as well as the authority of the Twitter users that shared the link.” (Source:Kissmetrics) Why should we care about Bing? Around 30% of searches in the United States alone are on Bing and devices and platforms like Apple’s Siri, Kindle Fire, Amazon Fire Phone, Xbox, and Twitter are powered by Bing. (Source: Entrepreneur)

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